How to get the USPTO Specimen Right (SOU)

*SOLUTION: THE MARK IS YOUR BRAND – SHOW IT EVERYWHERE ON YOUR SITE! DON’T BURY IT – – PUT IT ON EVERY PAGE!

*THE URL IS SUBSTANTIALLY IRRELEVANT – YOUR BRAND CAN BE PROMINETLY DISPLAYED ON FACEBOOK/ AMAZON/ ETSY / EBAY/ SHOPPIFY/ YOUTUBE/ INSTA – THIS IS FINE! URL’s don’t necessarily matter unless the rest of the indicia is insufficient! What matters is that the mark is clearly your brand, and not just one of a number of jumbled items with jumbled marks & phrases all over the site.

*REMEMBER THERE ARE NO USPTO-POLICE! They don’t care (and won’t check) if you’re later using a similar brand to sell meat under the slogan “the new white meat” if you with – – nobody will stop you! A Trademark is a sword, not a shield. Just get it right now for the USPTO Examiner (& the STE) & then expand as you see fit!